3 May 2005
Genius idea #7
A service that de-logo-izes you car. Logos are on the hood, the trunk, the hubcaps, the door handles, the steering wheel, the glove box, the gear shift, the parking brake ... have I missed anything? Probably. Take your car in and get rid of all of them. Each part would be replaced by a "null" version of the same quality. It'd probably be too expensive to be feasible, but I can imagine that at a reasonable price it'd catch on.
I though about this while I was noticing the big-ass VW logo on the steering wheel of my Beetle. It's like, I swear, three or four inches across. I realized that a logo for something you love is still a logo and then wondered at how we succumb to all of this. It's in or nature, so fighting it is probably more unnatural than otherwise. But a logo-free car? That'd kinda be cool.
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